'Guizhou Brand' unveils first batch of products in Guiyang

The "Guizhou Brand" launch event takes place in Guiyang. [Photo/Guiyang news network]

The launch event for the "Guizhou Brand" took place on Dec 31, 2024 in Guiyang, capital of Southwest China's Guizhou province. The event unveiled the first 72 premium products under the "Guizhou Brand", introduced its official brand logo, and presented plaques to the brand's operational management body.

The inaugural lineup features 72 high-quality products across eight categories: premium Chinese baijiu, specialty agricultural goods, tea, ecological cuisine, traditional embroidery, batik, silver jewelry, and characteristic handicrafts.

The newly unveiled "Guizhou Brand" logo was selected from over 90 submissions through a national public call and underwent a rigorous review by experts. The logo centers on the Chinese character "贵" and skillfully integrates elements such as Guizhou's ethnic architecture, mountains and bridges, natural landscapes, and cultural features, vividly showcasing the unique regional charm and rich culture of Guizhou.

A ceremony during the event saw the signing of agreements on logo authorization, promotional strategies, and sales channels. Products under the "Guizhou Brand" will benefit from a suite of supportive measures, including policy assistance, brand identity resources, packaging design, marketing efforts, and promotional campaigns, empowering enterprises to scale up and expand their market presence.

Over the past year, the "Guizhou Brand" has made remarkable strides, including completing trademark registration, establishing brand standards, selecting its first premium products, developing brand management guidelines, and creating a one-stop service platform along with a promotional video. These achievements have laid a strong foundation for the brand's growth and long-term success.